About Nikola — Coach
Nikola leads The Networking Workshop, a hands-on masterclass for gaming & tech teams. He helps companies turn event conversations into real partnerships with simple, repeatable playbooks.
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Turn Conferences into Pipeline: The 7-Day Follow-Up Playbook
10
Sep
Conferences don’t create deals — follow-up does. For gaming & tech teams, the difference between “great chats” and actual opportunities is a simple, consistent system you execute the moment an event ends. This article gives you our practical 7-day cadence to convert warm conversations into scheduled calls, collaborative pilots, and clear next steps.
Inside The Networking Workshop, we teach teams to map each interaction to a clear objective: an intro, a discovery call, a partner exploration, or a “keep-warm” touch. Rather than sending a single recap email, you will layer messages across channels (email + LinkedIn) and contexts (personal note + value hook) so you stay helpful, specific, and easy to say “yes” to.
The 7-Day Plan at a Glance
Day 0–1: Sort contacts into three buckets — Now (book a call), Later (share resource + ask permission to follow up), and Warm (light touch, keep-alive). Write short personal notes while memory is fresh; reference the booth, talk, or mutual contact.
“Networking isn’t magic — it’s momentum. Create small next steps and keep them moving.”
Day 2–3 (Email + LinkedIn): Send a concise email with one helpful asset (slides, a teardown, a competitor matrix, or a brief partner canvas). Mirror the value on LinkedIn with a shorter note. End with a single call-to-action: “Would a 15-minute call next week make sense to map this?”
Day 4 (Internal alignment): Log every reply in your CRM. If you run a small team without a CRM, use a shared spreadsheet with columns for Context, CTA, Owner, and Next step date. Assign an owner for each contact — momentum dies when “someone” owns it.
Day 5 (Nudge with value): For no-reply leads, send a second touch anchored in specific context: a clip from their talk, a relevant hiring post, or a product release they announced. Offer a one-slide tailored idea: “If your goal is X, here’s a lightweight way we could test Y in 10 days.”
Day 6–7 (Convert to calendar): Propose two exact time windows and the agenda in one sentence. If they decline, ask for permission to circle back in 30 days with a small update. Put the reminder on your team’s calendar immediately.
Templates that get replies: (1) Warm Intro Ask: “Would you be open to introducing me to Alex on the UA team? I wrote a 3-point plan they can skim in 90 seconds.” (2) Value First: “We audited your onboarding in 12 minutes — here are two friction points and a quick win.” (3) Event Callback: “You mentioned live-ops retention — would it help if I share our 4-week experiment outline?”
The goal isn’t to be clever; it’s to be useful. When your follow-ups are specific, short, and clearly tied to the other person’s goals, reply rates climb naturally — and your team builds a reputation for being great to work with.
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